Opening a clinic · Growing one · Planning your exit — Join the free workshop →
The Program

Clinic Launchpad
Academy

The only clinic coaching program built by people who actually scaled and sold. We coach you directly — curriculum, 1-on-1 access, and a network that works for you long after you finish.

Watch: inside the Academy
▶ Watch — Founder's Message

Is the Academy right for where you are right now?

4:12
Who It's For

Wherever you are.
There's a path forward.

The Academy meets you at your stage. The framework is the same — the coaching is personalised to where you actually are right now. Whether you haven't opened yet or you've been running for 10 years.

🌱 Stage 01 — Opening

Opening your first clinic and want to get it right.

The decisions you make before you open determine everything. Avoid the costly mistakes most first-time owners make in year one.

  • Choose and negotiate the right location
  • Build a financial model before you sign
  • Attract patients before you open
  • Get the foundation right from day one
😤 Stage 02 — Stuck

Have a clinic but can't grow past where you are.

You're working in the business, not on it. Admin, treatments, covering gaps — there's no time to actually build. We'll fix that.

  • Pull yourself out of the day-to-day
  • Build a patient retention system
  • Fix staff recruitment for good
  • Create predictable, growing revenue
🚀 Stage 03 — Scaling

Ready to scale, add a location, or build toward an exit.

The gap between one successful clinic and a multi-location business or seven-figure exit is systems, financial clarity, and knowing what a buyer looks for.

  • Open a second location self-funded
  • Know your clinic's value right now
  • Build toward your exit number
  • Step back without the clinic falling apart
How It Works

We coach you.
Directly.

Not a course you watch and forget. Not a Facebook group. We coach you personally — structured curriculum, direct 1-on-1 access to Michael and Caitlyn, and a network of clinic owners who actively build together.

🎓 01 — The Academy
Training & Curriculum

Every module built from the ground up — from opening day to exit day. No borrowed frameworks, no theory.

  • Opening & location strategy
  • Become a marketing machine
  • Patient growth & retention systems
  • Staff recruitment & culture
  • Admin systems — pull yourself out
  • Branding, website & digital presence
  • Financing & cash flow management
  • Exit planning & clinic valuation
🤝 02 — The Coaching
Michael & Caitlyn, Directly

Not a forum. Not a Facebook group. We coach you. Direct access to founders who've scaled and sold exactly what you're building.

  • Personalised growth roadmap
  • 1-on-1 strategy sessions
  • Real-time problem solving
  • Accountability & check-ins
  • Multi-location expansion guidance
  • Exit preparation support
🔗 03 — The Network
The CL Clinic Network

Clinic owners who actively send each other patients, share hiring leads, and grow together. A real business asset.

  • Cross-clinic patient referrals
  • Staff & hiring connections
  • Preferred vendor partnerships
  • Collective buying power
  • Peer community of owners
  • National & global reach
The Curriculum

Eight modules.
Every lever in your clinic.

Each module is built around a specific part of your clinic business — with real frameworks, scripts, and systems you can implement immediately. No padding. No filler.

📍Module 01

Opening & Location Strategy

Market selection, lease negotiation, fit-out, and pre-launch acquisition — the decisions that determine everything.

  • Market selection & location analysis
  • Lease negotiation & red flags
  • Pre-launch patient & staff acquisition
  • Financial model before you sign
📣Module 02

Become a Marketing Machine

Attract patients who rebook consistently and refer their friends. Insurance or not. The system that filled four clinics.

  • Ideal patient profile & targeting
  • Local SEO & Google presence
  • Referral systems & partnerships
  • Social media that drives bookings
🔄Module 03

Patient Retention System

The rebooking framework that took our retention rate past 70%. Getting a new patient costs ten times more than keeping one.

  • Rebooking systems that run automatically
  • Patient communication & follow-up
  • Experience standards that drive loyalty
  • Measuring & improving retention
👥Module 04

Staff Recruitment & Culture

The biggest constraint on growth isn't patients — it's practitioners. Market to therapists the same way you market to patients.

  • Recruitment marketing & messaging
  • Interview & onboarding processes
  • Culture without micromanaging
  • Retention strategies that work
⚙️Module 05

Admin Systems — Work ON the Business

You can't grow what you're too busy running. The systems we built to pull ourselves out of the day-to-day.

  • Admin delegation & support systems
  • Scheduling & capacity management
  • SOPs & training documentation
  • Software & tool stack for clinics
🎨Module 06

Branding, Website & Digital

Build a brand patients trust, practitioners want to work for, and buyers will pay a premium for.

  • Brand positioning & niche
  • Website conversion optimisation
  • Online booking & reviews strategy
  • Local visibility & digital presence
💰Module 07

Finance & Self-Funded Growth

We scaled four clinics with zero outside financing. Every expansion funded by the business itself.

  • Clinic financial modelling
  • Cash flow management & forecasting
  • Self-funded expansion strategy
  • Revenue levers & profitability
🚪Module 08

Exit Planning & Clinic Valuation

Know what your clinic is worth today. Build toward passive income, scale, or a sale — starting now.

  • Clinic valuation fundamentals
  • What buyers actually look for
  • Buyer-ready documentation
  • Sale, step-back, or retire — your framework
The Marketing Engine

Most clinics are invisible.
Yours won't be.

Michael has 20 years of marketing experience. Inside the Academy we coach you on how to dominate your local market and attract the right patients consistently.

We coach you on niching down — dialling into exactly what kind of clinic you want to build and who you want to serve.

For members who want it handled entirely — our partner service LeadLocalSEO takes your marketing off your plate completely.

✦ Done-for-you via LeadLocalSEO
📍

Google Maps Domination

Own the local map pack. Be the first clinic patients find when they search.

🎯

Google & Facebook Ads

Paid advertising that converts — built for clinic owners.

🌐

Website & Brand

A brand and website that converts visitors into booked patients.

🔍

Niche & Positioning

Dial in your ideal clinic and attract patients and staff who fit.

Common Questions

Real answers to the questions
you're actually asking.

I don't have time for another program on top of running my clinic.
This is the most common thing we hear — and it's why we built the Academy the way we did. Most members spend 2–3 hours per week. The systems you build will give you back far more time than you put in. You're building your way out of the time trap, not deeper into it.
I've tried business coaching before and it didn't work.
We actually built and sold the exact thing you're trying to build — in Canada. The curriculum isn't borrowed from generic frameworks. It's the specific playbook we used. No program works without your commitment though — we'll show up fully if you do.
I'm just starting out — is this too advanced for me?
The earlier you start with the right framework, the better. Many members join before they've opened their first clinic. Getting the foundation right from day one saves years of costly trial and error.
I'm not thinking about selling. Is exit planning still relevant?
Yes. Building with an exit mindset means building a business that runs without you. That's equally valuable whether you sell, step back, or keep it forever. Most members who came in with no intention to sell end up rethinking that after seeing what their clinic could be worth.
How is this different from Clinic Mastery or other programs?
Clinic Mastery is an Australian program — it doesn't understand Canadian insurance billing, provincial licensing, or RMT-specific dynamics. We built our clinic inside the Canadian market. We also offer the CL Network with active cross-clinic patient referrals, and done-for-you marketing through LeadLocalSEO. And we actually sold — for seven figures.
I can't afford it right now.
Start with the free workshop — it costs nothing and gives you the full framework. We'll have an honest conversation about timing. We're not interested in putting clinic owners under financial pressure. The workshop alone will give you things you can act on immediately.
🇨🇦 Built in Canada. For Canada.

The only program built
inside the Canadian market.

Generic programs built in Australia or the US don't understand direct billing, provincial licensing, or how Canadian health benefits drive patient demand. We built our clinic in Vancouver, BC. This is the playbook — and it works worldwide too.

23,000+
Regulated RMTs across Canada
8.4%
Industry growth CAGR to 2034
Insurance
Driven demand in employer health plans
Vancouver
BC — where we built and sold ours
Apply

Ready to build something
worth stepping away from?

Start free with the workshop — or apply to the Academy directly and we'll be in touch within 48 hours.

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